Carol Itzkowitz (Creative Director) possesses an extensive background in copywriting, marketing, advertising, e-commerce, direct response, public relations, event production, and sales promotion. She has worked with B2B, B2C, and D2C startups through national brands in diverse industries. Carol holds a BFA from Hofstra University where she studied broadcasting and journalism. She is also human with (gasp) a sense of humor. She listens. She asks questions. She gets it. She understands both you and your market, because that's the only way your messaging can work.
Past staff positions include...
Director of Marketing of UtiliSave, LLC, a professional services firm in the utility bill auditing/cost recovery sector. Carol planned and promoted trade shows, created all public relations efforts leading to a significant amount of press in the real estate, facilities and energy communities, secured conference speaking engagements for the firm's experts, played a major role in the RFP process, and served as primary contact for key prospects and clients, personally engaging nearly 100 clients from direct sales.
Advertising Director of Golden Oldies Ltd., an antique and vintage home furnishings company. In addition to writing ads and spots, media buying, and creating a catalog binder program (56... day... photo... shoot!), Carol was responsible for the successful 3-day 25th anniversary event featuring a kick off jazz cocktail soiree and a 2-day block party. This resulted in top-grossing weekend net sales and attracted 3000+ customers from the tristate area... to a warehouse in Queens.
Additional Experience: Creative concepts/copy and project management (on staff and or in a freelance capacity) for a variety of design studio and boutique ad agency projects for clients such as Citibank, American Express Publishing, American Management Association, and NewsWeek Magazine.
Director of Marketing of UtiliSave, LLC, a professional services firm in the utility bill auditing/cost recovery sector. Carol planned and promoted trade shows, created all public relations efforts leading to a significant amount of press in the real estate, facilities and energy communities, secured conference speaking engagements for the firm's experts, played a major role in the RFP process, and served as primary contact for key prospects and clients, personally engaging nearly 100 clients from direct sales.
Advertising Director of Golden Oldies Ltd., an antique and vintage home furnishings company. In addition to writing ads and spots, media buying, and creating a catalog binder program (56... day... photo... shoot!), Carol was responsible for the successful 3-day 25th anniversary event featuring a kick off jazz cocktail soiree and a 2-day block party. This resulted in top-grossing weekend net sales and attracted 3000+ customers from the tristate area... to a warehouse in Queens.
Additional Experience: Creative concepts/copy and project management (on staff and or in a freelance capacity) for a variety of design studio and boutique ad agency projects for clients such as Citibank, American Express Publishing, American Management Association, and NewsWeek Magazine.
