Carol Itzkowitz, Creative Director possesses an extensive background in marketing, advertising, direct response, public relations, event production, and sales promotion. She holds a BFA from Hofstra University where she studied broadcasting and journalism.
Past positions include...
Director of Marketing of UtiliSave, LLC, a professional services firm in the utility bill auditing/cost recovery sector. Carol planned and promoted trade shows, created all public relations efforts leading to a significant amount of press in the real estate, facilities and energy communities, secured conference speaking engagements for the firm's experts, played a major role in the RFP process, and served as primary contact for key prospects and clients, personally engaging 75+ clients from direct sales.
Advertising Director of Golden Oldies Ltd., an antique/vintage home furnishings corp. Carol was responsible for the successful 3-day 25th anniversary event that netted $320k and brought in 3000+ customers from the tri-state area.
Promotion Manager of the New York weekly newspaper, The Village Voice. Carol developed numerous sales and promotion materials, planned and executed special events, and served as associate producer of the OBIE Awards (Off-Broadway awards.)
Publicity Manager of the nationally renowned Williamstown Theater Festival. Carol created and executed the promotion of 7 performance spaces, ran opening night events and dealt heavily with celebrity and press contacts.
Additional Experience: Creative concepts/copy and project management (on staff and or in a freelance capacity) for a variety of design studio and boutique ad agency projects for clients such as Citibank, American Express Publishing, American Management
Association, and NewsWeek Magazine.
Director of Marketing of UtiliSave, LLC, a professional services firm in the utility bill auditing/cost recovery sector. Carol planned and promoted trade shows, created all public relations efforts leading to a significant amount of press in the real estate, facilities and energy communities, secured conference speaking engagements for the firm's experts, played a major role in the RFP process, and served as primary contact for key prospects and clients, personally engaging 75+ clients from direct sales.
Advertising Director of Golden Oldies Ltd., an antique/vintage home furnishings corp. Carol was responsible for the successful 3-day 25th anniversary event that netted $320k and brought in 3000+ customers from the tri-state area.
Promotion Manager of the New York weekly newspaper, The Village Voice. Carol developed numerous sales and promotion materials, planned and executed special events, and served as associate producer of the OBIE Awards (Off-Broadway awards.)
Publicity Manager of the nationally renowned Williamstown Theater Festival. Carol created and executed the promotion of 7 performance spaces, ran opening night events and dealt heavily with celebrity and press contacts.
Additional Experience: Creative concepts/copy and project management (on staff and or in a freelance capacity) for a variety of design studio and boutique ad agency projects for clients such as Citibank, American Express Publishing, American Management
Association, and NewsWeek Magazine.